Good article marketing involves getting highest return on the amount of effort that you put in to creating the best articles. Now, anyone who has solid writing skills can craft an article that people will read. This is because this is not that difficult of a task when you are crafting articles for the internet. However, producing an article that is ranked in the search engines for targeted keywords is a different matter. You need to keep a lot of things in mind to make sure your article gets the right kind of exposure through the search engines. There is not one reason why you should not respect the very important points of SEO when writing your articles.